Back in the day when “blogging” became a thing every person and their dog had a blog - it was THE thing to do, but Facebook killed that. Or did it - not really, what really killed it was that blogging is all about writing, coherently and about a thing that deserved, what we now call, long form writing.
Just like everyone is supposed to have one book within them, the story of their life, and I believe many start to write it but very few manage to see anything completed. With blogging it is the fact that you should to get into some sort of rhythm, to set reader expectations, and churn out posts to meet this notion. After about 3 posts it all becomes a bit much and many a blog is left dormant.
Podcasting is the same.
The tech is all there, the ability to record yourself, do an interview or two, and to publish to the world is simplicity itself - check out our “How To Run A Podcast” series to see just how anyone, YOU, can get started.
So it’s not the content that’s the problem, but there is a similar hurdle that, after about 3 episodes, kills many a podcast - editing.
Unless you are extremely lucky and and can just sit for 45 mins or so and reel off a perfect (to your mind) episode then you are going to have to do some editing. Even if it’s just you in your bedroom there will be times when the equipment fails, someone comes in the room unexpectedly, you have a coughing fit, you aren’t perfect and stumble over your words. All is not lost, just fix it in editing.
Editing is a skill anyone can learn, and the tech is available for most to have a damn good bash at it. However it takes time, it takes so much more time that you ever expected. Your 45 min recording can give you hours of editing, as you ty and get the perfect sound, remove all the ums and ahhs. It is the hidden cost of running a podcast.
Even with us having the sound mover supreme, the editing master himself, Raj, it not to be underestimated. Life carries on, the editing backlog builds up, and there are times when even he finds it too much. And this is a man that dos similar for his day job, has been editing AG for 5 years, and can run his finger over that tech with the speed of a wizard. It all takes time.
Our lesson to you is, by all means start a podcast, but give yourself time to edit, set a rhythm that allows for that - every 2 weeks instead of every week, maybe every month.
Don’t underestimate how long editing takes … whatever you’re thinking right now is not enough!
(sneaky inside from us - one of the reasons we record in public and sometimes noisy places, is that we are setting an expectation that this is our show, a natural chat with someone we happened to have met. This has always allowed us a little lee way on the editing as we aren’t after the perfect radio sound, it’s a bit raw and ready, and this means we’ve cut ourselves that slack with the editing)